Social Media Campaigns for Cancer Prevention
01 Nov 19 |
#HealthyShelfie January 2015 saw the creation of the #HealthyShelfie, a social media campaign designed to help raise awareness about great food choices for cancer risk reduction. After the festive excesses we focused on the content of fridge shelves, and asked/nominated our twitter followers to share their fridge contents with us and help illustrate all the healthy goodies that make up a healthy diet. Over the years many national and international charities joined in… and we still see those images coming in
#AboutABike Our social media campaign #AboutABike promoted cycling to encourage physical activity, as recommended in the European Code Against Cancer. The #AboutABike campaign was designed to encourage those who don’t fancy Lycra but might just enjoy biking and increasing activity levels, improving balance and seeing a bit more of the world in low gear.
#Kettlecise How much exercise can we fit in the time it takes for the kettle to boil? The SCPN developed a set of 13 simple “kettlecises” to keep you healthy and active throughout the day – and have a bit of fun while you’re at it! As part of this social media campaign we have developed SCPN #Kettlecise posters free of charge for people to have up in their place of work and encourage more movement for cancer prevention. FREE POSTERS STILL AVAILABLE…email us at scpn@cancerpreventionscotland.org.uk to receive yours!
#SackTheSnack invited our followers to take the challenge of swopping one daily snack for alternative behaviours (such 200 stepping instead of chewing!), doing a little #kettlecise stretching or maybe even standing and moving to take a short phone call.
#SoupOnSaturday February 2015 saw the launch of our #SoupOnSaturday campaign. This was followed by our #SouperFreshStart campaign in January 2018. Soup is quick and easy to make/ store/transport when needed and all our #SouperFreshStart recipes are packed full of veggies. You can find all our recipes on our website here.
#WorksiteWander As a network which aims to promote a healthy lifestyle to lower the risk of cancer, we ran a social media campaign throughout May 2019 to promote health in the workplace. Through our twitter page we encouraged our followers to join in with our #WorksiteWander to get more people taking part in physical activity during their lunch breaks.